How I Generated 150% More Revenue from My Existing Audience — Without Adding a Single New Lead

Everyone talks about how webinars are a powerful way to sell — and after reading dozens of case studies confirming that webinars drive engagement and conversions, I decided to run my own test.

The result?

📈 150% increase in revenue — from the exact same audience.

But here’s the catch: the big win didn’t come from just doing webinars.

It came from rethinking how I delivered the message.

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🎥 What I Did: Two Webinars, Two Funnels

I created and recorded two webinars tailored to my audience’s biggest pain points.

Then I set up two sales funnels — each triggered via email — with the goal of warming up leads and delivering the pitch via the webinar video.

Simple, right? But something unexpected happened.

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🧠 Here’s What I Discovered (And What Most Webinar Guides Don’t Tell You)

1. Most People Don’t Want to Watch Videos

I assumed a large, eye-catching “Watch the Webinar” image at the top of my emails would get lots of clicks.

Nope.

❌ Less than 10% of recipients clicked the video link.

Even among my second email list, which was active and highly targeted, click-through on the webinar video was shockingly low.

This made me realize: not everyone likes watching videos.
Some don’t have time. Some are on the go. Some simply prefer to read.

And if they don’t click to watch the video...
→ They don’t hear the message
→ They don’t see the pitch
→ They don’t buy

2. Without Engagement, There’s No Conversion

The low video engagement rate was directly hurting conversions.

People who would have been interested in the offer simply never saw it, because the only sales mechanism I gave them was buried inside the video.

I realized I needed to give people another path to access the pitch.

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✍️ The Game-Changer: Adding a Transcript Below the Video Link

To test a new approach, I added a full transcript of the webinar below the video link in my email funnel.

But I didn’t just dump raw text. I formatted it like:

• A mini blog post
  

• With bold headlines
  

• Clean paragraphs
  

• And a clear, compelling sales pitch built into the text
  

So now, instead of asking everyone to watch, I gave them the option to read the same message.

And the result?

💥 Sales exploded — 150% increase in revenue from the same funnel
Even more surprising: 60% of purchases came from people who never watched the video. They read the transcript instead.

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🔁 Why This Works

• People consume content in different ways — don’t assume everyone prefers video.
  

• Removing friction (like asking people to watch a 30-minute webinar) opens the door for more conversions.
  

• Giving multiple content formats increases accessibility, especially for time-starved or text-preferring audiences.
  

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✅ Takeaway: Don’t Let Format Kill Your Funnel

Webinars are powerful — but only if people engage with them.
If you’re only offering a video, you may be unintentionally excluding a large portion of your audience.

Give people a choice. Add a transcript. Share key takeaways.
Don’t gate your pitch behind a video wall.

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🚀 Final Thought

You don’t always need new traffic to increase sales.
Sometimes, just changing how you present your message can unlock massive growth — from the audience you already have.