A warm-up approach that helps Jon get more webinar registrations

Selling to cold leads can feel like chasing shadows—low engagement, high frustration, and a negative ROI lurking around every corner. But it doesn’t have to be this way. Jon Schumacher cracked the code using webinars, and his strategy is delivering jaw-dropping results. Here’s how he’s turning cold leads into paying customers with ease:

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The Results Speak for Themselves:

• Show-Up Rate: An impressive 48% of registrants actually show up (compared to the industry average of around 30%).

• Sales Impact: In just one session, Jon pulled in $13,420 in revenue!

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Here’s How He Does It:

1. Daily Email Hype:
   Leading up to the webinar, Jon sends a daily email for 5 days straight. Each email focuses on:

   • Highlighting the benefits of attending.

   • Addressing common pain points.

   • Explaining what the webinar will cover.

   • Sharing study tips to help participants get the most out of it.
     

1. • This consistent communication builds anticipation and keeps the webinar top-of-mind.

2. Reminder Overload (But in a Good Way):
   Forgetting the webinar? Not on Jon’s watch. He sends out reminders:

   • 24 hours before

   • 6 hours before

   • 3 hours before

   • 1 hour before

   • 15 minutes before it kicks off
     

1. • These gentle nudges ensure participants don’t forget, driving up that show-up rate.

2. Post-Registration Boost:
   After someone registers, the magic doesn’t stop. They’re redirected to a “Thank You” page featuring:

   • A quick 5-minute promo video to excite them about the webinar.

1. • A CTA to add the event to their calendar for extra reinforcement.

1. Retargeting Ads:
   Jon doesn’t let registrants slip through the cracks. He runs Facebook retargeting ads aimed at those who’ve signed up but may need a little extra push to attend.

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Why It Works:

1. Persistent Engagement:
   By keeping leads engaged from the moment they sign up, Jon builds excitement and reduces drop-off rates.

2. Psychological Nudges:
   Daily emails and frequent reminders tap into the power of repetition and FOMO (fear of missing out), motivating leads to prioritize the event.

3. Maximizing Touchpoints:
   From email to retargeting ads, Jon ensures his leads encounter multiple reminders, increasing the chances they’ll show up.

4. Value-Driven Approach:
   The consistent focus on benefits and actionable insights positions the webinar as a must-attend event, not just another sales pitch.

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The Takeaway:

If your cold leads are feeling icy, it’s time to warm them up with webinars done right. Take a page out of Jon Schumacher’s playbook:

• Build excitement with consistent emails.

• Use reminders strategically to maximize attendance.

• Leverage post-registration boosts and retargeting ads to keep engagement high.

The payoff? Higher attendance rates, fatter sales, and a system that turns cold leads into loyal customers.

Start applying these tactics, and watch your numbers soar!